Capabilities — 2026

Every discipline,
one studio.

Sovos operates as a vertically integrated studio. One team, one standard, from first strategy session to the final delivered cut.

01
Social Media Management
Editorial calendars, community, and performance — managed end-to-end with weekly reporting.
We plan, produce, and publish across Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook, and X — tailoring format, tone, and cadence to each platform instead of recycling one post everywhere. Every channel gets a content pillar mix (hooks, education, social proof, behind-the-scenes, offers), a posting rhythm tuned to its algorithm, and platform-native edits — vertical cuts for Reels and TikTok, carousel storytelling for LinkedIn, thumbnail-driven hooks for YouTube. We handle community management daily, reply to DMs and comments in your brand voice, track which posts actually moved the needle, and iterate the calendar each week based on the numbers.
- Multi-platform calendars: Instagram, TikTok, LinkedIn, YouTube Shorts, Facebook, X
- Platform-native edits — not one asset reposted everywhere
- Daily community management and DM response in your voice
- Weekly performance reports with concrete next-week actions
02
Marketing Strategy
Positioning, audience, channel mix, and a 90-day execution plan grounded in your numbers.
We start by auditing what you already have — analytics, CRM, prior creative, sales conversations — and turn it into a sharp positioning statement, ICP definition, and a channel mix you can actually staff. You leave with a 90-day roadmap that maps every initiative to a KPI, a budget, and an owner, plus a measurement framework so we know within weeks (not quarters) what's working.
- Positioning, ICP, and messaging architecture
- Channel mix sized to your team and budget
- 90-day roadmap with owners, KPIs, and budgets
- Measurement framework wired into your analytics
03
Content Creation
Photo, video, copy. Built for platform, optimized for attention, designed for taste.
Full in-house production: scripting, shot lists, location scouting, photo and video capture, edit, color, sound design, and copy. We shoot in batches so a single production day yields weeks of cross-platform content — hero films, short-form cutdowns, stills, GIFs, and captions — all on brand and ready to schedule.
- End-to-end production from concept to final delivery
- Batch shoots that yield weeks of cross-platform assets
- Hero films plus short-form cutdowns and stills from the same set
- Copywriting tuned to platform and audience
04
Creative Direction
Brand world, art direction, and the through-line that ties every touchpoint together.
We define the visual and verbal system that holds your brand together — typography, color, photography style, motion language, tone of voice — then art-direct every shoot, deck, and campaign against it. The result is a brand that feels unmistakably yours whether someone sees you on a billboard, a Reel, or a sales deck.
- Brand world: typography, color, photography, motion, voice
- Art direction on every shoot and campaign
- Reusable templates and guidelines for your in-house team
- Consistency across paid, organic, web, and print
05
Commercial Paid Advertising
Meta, TikTok, Google. Commercial-grade creative paired with disciplined media buying.
We run paid across Meta, TikTok, YouTube, and Google — building creative specifically for each placement, structuring accounts for clean learnings, and managing budget daily against CPA and ROAS targets. Every campaign ships with a creative testing matrix so we're always feeding the algorithm new hooks, formats, and angles.
- Meta, TikTok, YouTube, and Google Ads — fully managed
- Creative built per placement, not resized
- Structured creative testing matrix every cycle
- Daily budget and bid management against CPA / ROAS
06
Website Design — 72 Hours
Launch-ready websites delivered in three days. Modern, fast, and built to convert.
A focused three-day sprint: day one for strategy and content, day two for design and build, day three for QA, SEO, and launch. You get a fast, accessible, mobile-first site with on-page SEO, analytics, and a CMS your team can actually update — no six-month agency cycle required.
- Day 1: strategy, content, and sitemap
- Day 2: design and development
- Day 3: QA, on-page SEO, analytics, launch
- CMS handover so your team can update it without us
07
Employee Training & Consulting
Stand up your in-house marketing team with playbooks, systems, and live coaching.
We embed with your team to build the systems and skills they need to run marketing in-house — content playbooks, brand guidelines, tool stacks, reporting templates — plus live workshops on shooting, editing, copywriting, and paid media. You finish with a team that can execute without us.
- Custom playbooks for content, paid, and reporting
- Hands-on workshops in shoot, edit, copy, and paid
- Tool stack setup: scheduling, analytics, asset management
- Ongoing fractional CMO support available
08
Cinematic Drone Visuals
FAA-aware aerial cinematography for launches, properties, and brand films.
Licensed Part 107 pilots flying cinema-grade drones for brand films, real estate, events, and product launches. We scout, pull permits, coordinate airspace, and deliver fully graded 4K/6K footage — from sweeping establishing shots to tight FPV reveals.
- FAA Part 107 licensed pilots and full insurance
- Permit and airspace coordination handled for you
- 4K and 6K capture, cinema and FPV rigs
- Color-graded delivery ready for film, web, and broadcast